Why Our Team Invested in Pizza
The Case for Investing in a Pizza Startup
At first glance, investing in pizza might seem obvious… who doesn’t love pizza? But dig into the numbers, and the case becomes airtight. This isn’t just a passion project. It’s a data-backed, culture-fueled, highly scalable investment with a purpose far bigger than profit.
Let’s start here: 460 slices of pizza are consumed every single second in America. That’s not a typo. It’s an economy of scale most industries can only dream of.
Pizza is deeply woven into the American lifestyle.
94% of Americans eat pizza regularly.
83% of them eat it at least once a month.
On any given day, 1 in 8 Americans is eating pizza—at work, at home, at school, at 2AM, or yes, even for breakfast.
In fact, about one-third of all consumers consider pizza to be the perfect breakfast. So we’re not just talking about lunch and dinner anymore. Pizza’s evolving into an all-day product.
Annualized, the average American eats 46 slices of pizza every year. Multiply that by a population of 330 million, and you’re staring at a demand machine that runs on flavor, nostalgia, and convenience. And America isn’t just a participant in the global pizza economy—we’re the engine. The U.S. alone consumes 1/3 of all pizza eaten worldwide.
But raw consumption numbers aren’t the only thing that drew us in.
The pizza industry is uniquely positioned for innovation. Unlike many sectors where product reinvention is risky or expensive, pizza allows for constant iteration—new crusts, new toppings, new formats, and even new meal times.
It’s one of the few foods that can be simultaneously traditional and disruptive.
That’s exactly why we launched Sourdough Pizza Bros, to bring something timeless and entirely new to the most beloved food in the country. With sourdough crusts that rise over 36 hours and recipes steeped in culinary culture, we’re not just making pizza.
We’re elevating it.
And just as importantly: We’re using this platform to expand to who gets to participate.
At our core, Sourdough Pizza Bros is built to create access and ownership for overlooked and underserved communities, people who have historically been locked out of franchise opportunities, hospitality leadership, and startup investments. We believe the next great restaurateur isn’t sitting in a business school, they’re working the line, managing a shift, or dreaming up menus in neighborhoods most investors never enter.
By investing in pizza, we’re investing in people. We’re creating a blueprint that prioritizes inclusion, mentorship, and wealth-building. Slice by slice.
Hit us up, anytime and join us on our journey.
Letha, Ivan & Dave
The Brothers & Sisters of SDPB
thebros@sourdoughbros.co